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The Benefits of Self-Adhesive Labels

The Benefits of Self-Adhesive Labels

Self-adhesive labels are made up of three different layers. The first layer is the release liner or the backing paper. The second layer is the layer of adhesive, which is the “glue”. The type of adhesive that is used differs and it is dependent on what surface the label will need to stick to. The third layer is the face material that is the face of the label that is viewable with the print on...

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Main Benefits of Promotional Labels

Main Benefits of Promotional Labels

In today’s forever-evolving marketing world, most methods of advertising are overlooked. Whilst most advertising has turned digital, promotional labels are still showing one of the most effective marketing tools. They have also got the highest advertising recall over online advertising, printing and television. When determining which product to use, promotional stickers or labels are a great...

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Reasons to Update your Packaging Labels

Reasons to Update your Packaging Labels

Updating your labels can assist your business in many ways: helping you stand out amongst your competitors, breathing life into your brand and attracting new customers. But should you? Changing your labels for the sake of change isn’t usually a great idea, specifically if it will upset your current customers and negatively impact your sales. Before you rush into redesigning your label, let’s...

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How do Barcodes work?

How do Barcodes work?

It wouldn’t be helpful having barcodes if we didn’t have the technology to read them. Barcode scanners have to read the zebra lines on products incredibly quickly and send the information to a computer, which will recognize them immediately using a database. Here’s exactly how they do it. Let’s assume that barcodes are simple patterns, with each black line representing a number one and...

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A Few Reasons to Think About Sticker Marketing

A Few Reasons to Think About Sticker Marketing

When it comes to marketing, the first thing that we think about are TV ads, radio ads, billboards, those annoying posts on social media and all those print ads in our favourite magazines. Not often do we think of using stickers as a means of marketing, nor do we think of the creative ways that we can use them to boost our business and bring about awareness. In fact, stickers are a great way to...

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