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Brand Fonts

Brand Fonts

We’ve all grown up knowing brands that we relate to. And as we evolve, the brands seem to evolve too, but some become irrelevant. In order to remain relevant, brands have to re-invent themselves frequently, through product development, new visual aesthetic and new advertising campaigns. In each case, whether it’s the labeling of their product, the graphics on the advertisement billboards,...

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The History Of Barcodes

The History Of Barcodes

Barcodes are a very important tool that helps our society keep well organised within itself. We have all bought a product that has its own barcode on it. This code is designed to help computer systems keep track of product stock levels, identify prices and help keep the general space more organised and monitored on a central computing system. We all know what they look like, we all know how they...

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Using Promotional Labels for Sales

Using Promotional Labels for Sales

When it comes to fighting for your brand’s place in the baskets of the consumer there are many strategies and tactics that marketers will use to try get that top spot in their minds and hearts. But one thing that gets overlooked way more than it should is the design of the packaging. Sometimes all your brand needs is a fresh look and a new design to get the attention of the consumers. Too many...

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The Benefits of Self-Adhesive Labels

The Benefits of Self-Adhesive Labels

Self-adhesive labels are made up of three different layers. The first layer is the release liner or the backing paper. The second layer is the layer of adhesive, which is the “glue”. The type of adhesive that is used differs and it is dependent on what surface the label will need to stick to. The third layer is the face material that is the face of the label that is viewable with the print on...

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Main Benefits of Promotional Labels

Main Benefits of Promotional Labels

In today’s forever-evolving marketing world, most methods of advertising are overlooked. Whilst most advertising has turned digital, promotional labels are still showing one of the most effective marketing tools. They have also got the highest advertising recall over online advertising, printing and television. When determining which product to use, promotional stickers or labels are a great...

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