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Articles

Labelling for Brand Recognition

Labelling for Brand Recognition

Over the years, consumers grow to know and trust brands, which is why your specific brand either will or won’t end up in a trolley during a grocery shop. The packaging of your product influences these decisions significantly and once consumers have built up a trust in your brand, the packaging of your product is what lands it in a trolley at an almost subconscious level.   How Labelling...

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Self-Adhesive Labels Keep Your Brand and Products Recognized

Self-Adhesive Labels Keep Your Brand and Products Recognized

Self-adhesive labels have been part of most industries for various functions, in fact businesses have found it hard to run their operations without this vital component. Imagine walking into a store and not being able to recognize your favorite wine or beer, simply because there is no sticker telling you that this is the specific beverage that delightfully quenches your thirst. We dare say that...

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Brand Fonts

Brand Fonts

We’ve all grown up knowing brands that we relate to. And as we evolve, the brands seem to evolve too, but some become irrelevant. In order to remain relevant, brands have to re-invent themselves frequently, through product development, new visual aesthetic and new advertising campaigns. In each case, whether it’s the labeling of their product, the graphics on the advertisement billboards,...

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The History Of Barcodes

The History Of Barcodes

Barcodes are a very important tool that helps our society keep well organised within itself. We have all bought a product that has its own barcode on it. This code is designed to help computer systems keep track of product stock levels, identify prices and help keep the general space more organised and monitored on a central computing system. We all know what they look like, we all know how they...

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Using Promotional Labels for Sales

Using Promotional Labels for Sales

When it comes to fighting for your brand’s place in the baskets of the consumer there are many strategies and tactics that marketers will use to try get that top spot in their minds and hearts. But one thing that gets overlooked way more than it should is the design of the packaging. Sometimes all your brand needs is a fresh look and a new design to get the attention of the consumers. Too many...

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The Benefits of Self-Adhesive Labels

The Benefits of Self-Adhesive Labels

Self-adhesive labels are made up of three different layers. The first layer is the release liner or the backing paper. The second layer is the layer of adhesive, which is the “glue”. The type of adhesive that is used differs and it is dependent on what surface the label will need to stick to. The third layer is the face material that is the face of the label that is viewable with the print on...

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