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Articles

Using Promotional Labels for Sales

Using Promotional Labels for Sales

When it comes to fighting for your brand’s place in the baskets of the consumer there are many strategies and tactics that marketers will use to try get that top spot in their minds and hearts. But one thing that gets overlooked way more than it should is the design of the packaging. Sometimes all your brand needs is a fresh look and a new design to get the attention of the consumers. Too many...

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The Benefits of Self-Adhesive Labels

The Benefits of Self-Adhesive Labels

Self-adhesive labels are made up of three different layers. The first layer is the release liner or the backing paper. The second layer is the layer of adhesive, which is the “glue”. The type of adhesive that is used differs and it is dependent on what surface the label will need to stick to. The third layer is the face material that is the face of the label that is viewable with the print on...

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Reasons to Update your Packaging Labels

Reasons to Update your Packaging Labels

Updating your labels can assist your business in many ways: helping you stand out amongst your competitors, breathing life into your brand and attracting new customers. But should you? Changing your labels for the sake of change isn’t usually a great idea, specifically if it will upset your current customers and negatively impact your sales. Before you rush into redesigning your label, let’s...

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How do Barcodes work?

How do Barcodes work?

It wouldn’t be helpful having barcodes if we didn’t have the technology to read them. Barcode scanners have to read the zebra lines on products incredibly quickly and send the information to a computer, which will recognize them immediately using a database. Here’s exactly how they do it. Let’s assume that barcodes are simple patterns, with each black line representing a number one and...

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A Few Reasons to Think About Sticker Marketing

A Few Reasons to Think About Sticker Marketing

When it comes to marketing, the first thing that we think about are TV ads, radio ads, billboards, those annoying posts on social media and all those print ads in our favourite magazines. Not often do we think of using stickers as a means of marketing, nor do we think of the creative ways that we can use them to boost our business and bring about awareness. In fact, stickers are a great way to...

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Common Types of Label Application Methods

Common Types of Label Application Methods

Price-marking is predominantly used in the retail and manufacturing industries. While most large retailers utilise the pre-printed product barcode for identifying the product and its price at the pay till, smaller retailers use a price label to each item.  Applying labels by hand can be time consuming however, it all depends on the methods that you employ. There are different ways that you can...

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