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Articles

Reasons to Update your Packaging Labels

Reasons to Update your Packaging Labels

Updating your labels can assist your business in many ways: helping you stand out amongst your competitors, breathing life into your brand and attracting new customers. But should you? Changing your labels for the sake of change isn’t usually a great idea, specifically if it will upset your current customers and negatively impact your sales. Before you rush into redesigning your label, let’s...

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How do Barcodes work?

How do Barcodes work?

It wouldn’t be helpful having barcodes if we didn’t have the technology to read them. Barcode scanners have to read the zebra lines on products incredibly quickly and send the information to a computer, which will recognize them immediately using a database. Here’s exactly how they do it. Let’s assume that barcodes are simple patterns, with each black line representing a number one and...

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A Few Reasons to Think About Sticker Marketing

A Few Reasons to Think About Sticker Marketing

When it comes to marketing, the first thing that we think about are TV ads, radio ads, billboards, those annoying posts on social media and all those print ads in our favourite magazines. Not often do we think of using stickers as a means of marketing, nor do we think of the creative ways that we can use them to boost our business and bring about awareness. In fact, stickers are a great way to...

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Common Types of Label Application Methods

Common Types of Label Application Methods

Price-marking is predominantly used in the retail and manufacturing industries. While most large retailers utilise the pre-printed product barcode for identifying the product and its price at the pay till, smaller retailers use a price label to each item.  Applying labels by hand can be time consuming however, it all depends on the methods that you employ. There are different ways that you can...

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Applying Vinyl Stickers or Labels Correctly

Applying Vinyl Stickers or Labels Correctly

So that new batch of perfectly designed and printed labels have just arrived at your place of work, and whether they are labels for products or stickers for any kind of surface, you’ll want to ensure that you apply it properly, so that it becomes a seamless part of the surface it has been applied to. Though placing down a sticker is not as simple as you might imagine. If not done with a...

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The Importance of Barcodes

The Importance of Barcodes

Barcodes make doing business much more well-organized for companies. Barcodes provide a method to track and store information about goods, from individual items to large stocks of thousands or even millions of items. They serve an essential role and provide advantages compared to manually entering information. Having a barcode system in place can help to prevent errors and help keep track of your...

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